Beauty

Subverted

Our scents create unique narratives, and challenge industry conventions. We take something beautiful and subvert it, blending it with unexpected twists.

Bel Rebel was created in a rebel city by a rebel person with a rebel team. All our fragrances are made in-house in London, with bespoke mushroom packaging grown in the Netherlands.

Bold

Making a statement through remarkable compound combinations.

Ethical

Our perfumes are cruelty-free, predominantly vegan, and produced in small batches, with 100% compostable packaging. Quality should never mean compromise.

Instinctive

Trusting our intuition, and disregarding trends in favour of our own experimentation.

Fun

A sense of humour is implicit in everything we do.

Inclusive

We reject dated notions of gender and age specific fragrance.

Self Made

We have worked tirelessly to get here, building our brand from the ground up. We are fiercely independent, and will remain so against all odds.

Straightforward

We aim to simplify what’s overly complicated and glamorised, believing that radical honesty is the way forward not only in the perfume industry, but in all industries.

Beauty

Subverted

OUR SCENTS CREATE UNIQUE NARRATIVES, AND CHALLENGE INDUSTRY CONVENTIONS. WE TAKE SOMETHING BEAUTIFUL AND SUBVERT IT, BLENDING IT WITH UNEXPECTED TWISTS.

BEL REBEL WAS CREATED IN A REBEL CITY BY A REBEL PERSON WITH A REBEL TEAM. ALL OUR FRAGRANCES ARE MADE IN-HOUSE IN LONDON, WITH BESPOKE MUSHROOM PACKAGING GROWN IN THE NETHERLANDS.

Bold

Making a statement through remarkable compound combinations.

Ethical

Our perfumes are cruelty-free, predominantly vegan, and produced in small batches, with 100% compostable packaging. Quality should never mean compromise.

Instinctive

Trusting our intuition, and disregarding trends in favour of our own experimentation.

Fun

A sense of humour is implicit in everything we do.

Inclusive

We reject dated notions of gender and age specific fragrance.

Self Made

We have worked tirelessly to get here, building our brand from the ground up. We are fiercely independent, and will remain so against all odds.

Straightforward

We aim to simplify what’s overly complicated and glamorised, believing that radical honesty is the way forward not only in the perfume industry, but in all industries.