Beauty
Subverted

Our scents create unique narratives, and challenge industry conventions. We take something beautiful and subvert it, blending it with unexpected twists.

Bel Rebel was created in a rebel city by a rebel person with a rebel team. All our fragrances are made in-house in London, with sustainability in mind our packaging is made from upcycled materials, mushroom sample set is grown in Europe.
Bold
Making a statement through remarkable compound combinations.
Ethical
Our perfumes are cruelty-free, predominantly vegan, and produced in sufficient batches, with sustainable packaging. Quality should never compromise.
Instinctive
Trusting our intuition, and disregarding trends in favour of our own experimentation.
Fun
A sense of humour is implicit in everything we do.
Inclusive
We reject dated notions of gender and age specific fragrance.
Self Made
We have worked tirelessly to get here, building our brand from the ground up. We are fiercely independent, and will remain so against all odds.
Straightforward
We aim to simplify what’s overly complicated and glamorised, believing that radical honesty is the way forward not only in the perfume industry, but in all industries.
Beauty
Subverted

OUR SCENTS CREATE UNIQUE NARRATIVES, AND CHALLENGE INDUSTRY CONVENTIONS. WE TAKE SOMETHING BEAUTIFUL AND SUBVERT IT, BLENDING IT WITH UNEXPECTED TWISTS.
Bel Rebel was created in a rebel city by a rebel person with a rebel team. All our fragrances are made in-house in London, with sustainability in mind our packaging is made from upcycled materials, mushroom sample set is grown in Europe.
Bold
Making a statement through remarkable compound combinations.
Ethical
Our perfumes are cruelty-free, predominantly vegan, and produced in sufficient batches, with sustainable packaging. Quality should never compromise.
Instinctive
Trusting our intuition, and disregarding trends in favour of our own experimentation.
Fun
A sense of humour is implicit in everything we do.
Inclusive
We reject dated notions of gender and age specific fragrance.
Self Made
We have worked tirelessly to get here, building our brand from the ground up. We are fiercely independent, and will remain so against all odds.
Straightforward
We aim to simplify what’s overly complicated and glamorised, believing that radical honesty is the way forward not only in the perfume industry, but in all industries.