We have recently released a new video campaign for our fragrance Bubble Gum. It has a simple yet quirky storyline, there is just one model, dressed in bright colours, playing around with bubble gums and slimes,…

The perfume industry is interesting. Not every customer is confident enough in their knowledge to describe, or even recognize the notes they are smelling. This allows for room to fantasise and create stories, but it…

Before Bel Rebel became a perfume brand, we were running a multi-brand perfume boutique. It was a great adventure that helped us learning a lot about the industry, and all its funny rules and odd customs….

We love the fact that more brands are becoming cruelty-free and vegan, that society has started to care about sustainability more than we ever did before. There is still tons of work to be done to make businesses more…