All perfume ads look the same

We have recently released a new video campaign for our fragrance Bubble Gum. It has a simple yet quirky storyline, there is just one model, dressed in bright colours, playing around with bubble gums and slimes,…

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Thinking outside of the (compostable) box

Packaging fragrances can be complicated, and wasteful. Usually, perfumes come in paper or light cardboard boxes, to avoid damaging their glass bottles.

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To wholesale or not to wholesale

The perfume industry is interesting. Not every customer is confident enough in their knowledge to describe, or even recognize the notes they are smelling. This allows for room to fantasise and create stories, but it…

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What did we learn while running a multi-brand perfume boutique?

Before Bel Rebel became a perfume brand, we were running a multi-brand perfume boutique. It was a great adventure that helped us learning a lot about the industry, and all its funny rules and odd customs….

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Why don’t we call Bel Rebel a vegan brand?

We love the fact that more brands are becoming cruelty-free and vegan, that society has started to care about sustainability more than we ever did before. There is still tons of work to be done to make businesses more…

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