Packaging fragrances can be complicated, and wasteful. Usually, perfumes come in paper or light cardboard boxes, to avoid damaging their glass bottles. Then there’s the cellophane wrapping which most luxury brands use to show that nobody has opened the perfume before, producing excessive amounts of single use plastic. Luckily, our desire to do things differently—and our extensive research—led us to discover Now, instead of the standard paper packaging, our perfumes are hugged by a beautiful box made of mycelium and agricultural waste. Our packaging is grown in the Netherlands, absorbing 485gr of CO2 in the process, meaning by the time we receive it (after drying and transport), it has a negative footprint of 230gr of CO2. Once it’s thrown away, or even better, composted by you, it still has a negative footprint of 0.7kg CO2. Pretty amazing, right? We really think we nailed this one. 

A sticky subject

With no cellophane wrap, we decided to seal our boxes with stickers that are industrially compostable and biodegradable. This means you can pop them in the food waste bin and they’ll decompose over time, but even if they end up in the landfill, they will only take about 12 months to disappear. Not perfect, but pretty close!

Why do we have wrapping around the bottle?

Sometime ago, we made a conscious decision to produce a bottle with a screw neck. It makes refilling easier, but also means that the liquid inside is very easily accessible. To reassure you that nothing has gone in or out, each of them is wrapped in PLA, which you can recycle along with your food waste (like the stickers).

2 million trees and counting

Our bags and envelopes are 100% climate neutral. Avisera, the company that produces them, offsets their carbon dioxide emissions through a Gold Standard certified tree planting project. So far, they have planted over 2 million trees in Columbia. As they explain on their website, “in addition to the trees binding carbon dioxide and making local communities less vulnerable to climate change, the projects create jobs and give small farmers in Vegachi, Colombia more and more stable sources of income”.

What’s next?

The next stage is improving our bottles. We have some things in mind already and cannot wait to implement them.