Widian is rooted in Abu Dhabi, the heart of the region’s cultural centre. The brand embraces the ancient Aarabic tradition of crafting transcendental fragrances and elevates it further by blending international influences to create an intriguing mix of old and new, of East and West.

Esch fragrance is an emotional encounter that strikes the perfect balance between the Orient and the Occident. Carefully crafted from only the purest and most precious incenses, spices, woods and blossoms. Each Widian perfume is designed to spark an emotion. Every Widian fragrances are designed to speak to everyone

They are crafted to embrace one simple, singular philosophy : “ If you like it, just wear it “